Staging To SELL

Everyone wants to buy a home that looks like a builder’s model.  Professional staging is often confused with interior design and actually, the two couldn’t be more different.  The goal of interior design for a residence is to personalize the space according to the tastes and preferences of the homeowner.  Staging is the opposite.  The professional stager’s job is to depersonalize the space and allow potential buyers to imagine themselves living there.

Light, bright, and airy still seems to be the best rule of thumb when preparing to sell a home.  Also, clean, uncluttered rooms provide the most appeal.

Did you know that most buyers make their buying decision within the first fifteen seconds of seeing a property?  What does that tell us?  First impressions are everything. It’s worth spending extra time and money on curb appeal or the “wow” factor of the house.  In tough real estate markets when barely anything is selling, the staged house will nine times out of ten be the one that sells first and for more money.

Staging will make your property look so good that you’ll wonder why you lived in it the way you did for all those years.  If you are selling a home that is unoccupied, don’t listen to people who say an empty sells better than one that is furnished.  If that were true, no builder would ever furnish a model home.

Stagers will rearrange furniture to maximize the appearance of space as well as downplay less desirable features.  If you want to take things to the next level, and in tight markets you may have little choice, hire a professional stager and allow him or her to use their existing inventory of accoutrements to enhance your home.  I highly recommend this when your home will be vacant.

Even if you are on a limited budget, setting up small vignettes within the home can also make a difference.  This can be as simple as adding a few wall hangings, live plants, nice towels in the master bath, and soft music. You will be surprised at the results!

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