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Selling Your Highlands Ranch Home

If you’ve decided to sell your Highlands Ranch home, you have three distinct advantages over home sellers in other parts of the Denver metro area. First, because so many people seek job transfers to Denver for its great climate and outdoor lifestyle, new residents are always coming in, keeping the housing turnover high. Second, Douglas County-Highlands Ranch has one of the highest median incomes in the nation. And third, the real estate downturn has not caused as much home-value depreciation in Highlands Ranch as in other parts of the Denver metro area.

But because so many buyers in today’s real estate marketplace are looking for a deal and they have so many options to choose from, pricing your home in keeping with the market is critical to selling it. The second critical factor is exposing your home to the most buyers possible through broad Internet marketing.

Setting Your Asking Price

Armed with the latest statistics for your neighborhood, I look at what comparable homes have sold for in the last four to six months. And I look at the asking price of comparable homes currently on the market. From these I determine your home’s fair market value and advise you in setting an asking price that will compete in today’s marketplace.

The large number of homes for sale that are priced “right” (in keeping with the market) means that buyers have plenty of choices. They simply won’t waste time looking at a home that’s overpriced. And agents won’t waste their buyer clients’ time by showing them an overpriced home.

And once there’s an offer on the table, I can negotiate it up! With nearly two decades of experience in successfully negotiating real estate deals, I’ve honed my negotiation skills to a razor’s edge. As your Listing Agent, my goal is see you leave the closing table with the most money possible.

Marketing Strategy For Your Highlands Ranch Home

The explosive growth of the Internet in recent years has dramatically changed the way homes are marketed to buyers. Latest reports show that nearly all home buyers (93%) begin their home search on the Internet.

When you choose me as your Listing Agent, your home gets Internet exposure the world over. This means your listing appears on dozens of real estate search sites, including the most important ones such as Realtor.com, Truila.com and Zillow.com.

And because Realtor.com is the world’s most widely used real estate search site, I spend extra marketing dollars there to ensure your home stands out from all the rest. With enhanced feature listing status, your home is given the advantage of having 24 photographs (instead of the usual eight) to display its features and any outstanding features of your neighborhood. These stunning professionally taken photos serve as “eye candy” to attract buyers’ attention. Plus...

Every home has a story. And once I’ve gotten buyers’ attention with great photos ... I develop their interest with a creatively written description that tells your home’s story. And it’s told in a way that helps buyers visualize themselves already living in your home, which increases their desire to see it in person.

All of this Internet marketing is in addition to your home’s appearance in the MLS, which happens within 24 hours of listing with me. And it’s in addition to your home’s featured status on this very Web site, HighlandsRanchCOHomesForSale.Net, which has been professionally, designed, written and optimized to attract both buyers and search engines and get results.

Also, I create a high-gloss professional brochure, which is distributed to my network of local buyers and investors and local real estate agents who have clients ready to buy in Highlands Ranch.

Another technologically advanced method used to market your home is the 24/7 800 telephone number that appears on my For Sale sign in your yard. Buyers who are out in the neighborhoods looking at homes can call the number and hear my recorded description and invitation to press “0” to find out your home’s most updated price. Pressing “0” connects buyers directly to me, giving me a chance to ask if they would like to see your home in person. This new marketing tool provides immediate personal contact with active buyers interested in your home.

Avoiding Legal Trouble When Selling Your Highlands Ranch Home

Almost everyone knows of someone in the real estate business. But which is more important to you ... a vague connection to an agent who is a “friend of a friend” or finding a real estate professional with the experience and knowledge to guide you through the complexities of a serious legal transaction involving hundreds of thousands of dollars?

I hope you choose the latter, because it’s startling the number of real estate transactions that end up in court after sellers have moved on with their lives. It’s a fact: bad sales can happen to good people. And the best way to make certain one does not happen to you is to choose a Listing Agent with enough experience and advanced education to know how to keep you out of legal trouble.

From practicing real estate for nearly two decades, I know the trouble sellers can get into by having an agent who doesn’t REALLY know what he’s doing. My many years in the business have taught me how to protect my clients and keep them out of court.

Also, you may not realize that a real estate license is simply a piece of paper certifying someone has passed the state real estate exam. Neither studying for nor taking the exam teaches an agent how to write a contract or do any other thing like that. And too many agents are content to take only the basic classes needed each year to renew their license.

Not me! Over the course of my career, I’ve gone way beyond the required classes to get myself even more educated. (Click here to see my professional designations and qualifications.) This substantial investment in education of time, money and effort, plus my many years in the business, equip and qualify me to serve and protect my clients in the ways they — and you — deserve.

Communication — A Key Ingredient In Selling Your Home

The most frequent complaints I hear from home sellers who have previously worked with another agent sound like this: He listed my home and I never heard from him again. She never informed me what was going on. He never answered his phone. She rarely returned my calls or answered my emails, and if she did, it was days later.

When you choose me as your Listing Agent, I give you my solemn promise that I will communicate with you on a regular basis and keep you in the loop as to how your home is doing “out there.” I do this with weekly updates, which include statistics from Realtor.com and other search sites that show how many people looked at your home online. My updates also include the number of buyers who called the For Sale sign’s 800 number to inquire about your home.

Plus, you get the feedback I receive from agents and buyers who view your home in person. Currently, I deliver this feedback weekly by telephone, but soon, I’m implementing a system that gives you access to this information as soon as the agents and/or buyers make it available.

And no matter your preferred line of communication — email, telephone or text message — I’m happy to accommodate you.

I answer my phone if I’m not with a client. And if you do get my voice mail, you’ll usually hear from me within five or ten minutes ... unless I’m out showing property for three hours. In that case, you can count on my callback within half a day.

So, why not test me on this? Call or email me now, and let’s get your home sale started!